2. Offer exclusiveness
There are many occasions when you can launch a discount promotion or other SMS campaign. On the days of the year when discounts are offered by all companies, you should stand out from the crowd. Sending SMS on Black Friday is particularly suitable, because exclusive offers get a personal touch just by being sent via SMS in the first place. Make your customers feel that they are part of an exclusive group – which they hopefully are anyway when they receive SMS from you.
But you should also keep the personal touch in mind during the actual ordering process. Sure, it’s a lot of work, but a handwritten note thanking them for their order makes your customers feel special and strengthens customer loyalty. Sometimes that’s all it takes to effectively stand out from the competition.
If you decide to offer exclusivity to your customers, it is imperative that you personalize your Black Friday SMS campaign, because generic messages never seem exclusive. Use placeholders to personalize each SMS if you are sending bulk SMS.
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