Various studies, whose forecasts extend to the middle or even the end of the decade, all predict a similar development. Although the number of private SMS sent has been declining for years – mainly because other methods are preferred for private communication – the outlook for the business sector is much rosier. Growth figures of over 4% per year and a global market volume of almost US$80 billion by 2025 are anticipated, with studies predicting continued strong growth for the SMS market, particularly in Europe and Asia. This is partly due to the fact that so far, it is mainly companies in the United States that are using RCS. Europe is also lagging far behind in the use of OTT apps, especially for mobile marketing, in 2020. This in turn means that SMS will continue to be the main player in Europe for several years to come. The Internet of Things, too, relies on SMS for the interaction of various smart devices with each other and with the user. And this market is only just emerging.

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