What else do I need to consider?
You should also consider the time of day and day of the week when you send SMS. On holidays, your customers are more likely to feel bothered by an SMS, the same is true for the early morning or late evening. Also, keep in mind that in some countries, SMS from businesses are banned at certain times of the day and will only be delivered during a specific time frame.
1. Quality is more important than quantity
As in any SMS campaign, you should always get consent from your recipients and use a double opt-in process if possible.
However, there are a few other aspects you should consider to ensure that your SMS messages are well received by your customers.
2. When do you send your SMS?
If your customers don’t see any added value in your messages, it doesn’t matter if you send just one SMS a month or one a week – you’ll only keep your customers if your SMS are relevant to them.
3. Make sure your customers know what to expect
Let your customers know, approximately, how many SMS messages they can expect to receive per week or month. A good time to provide this information is when you ask for the double opt-in, as this is when your recipients will find it particularly easy to follow up.
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