Especially attractive for businesses

In the future it will also be possible to send delivery confirmations, rail tickets, warnings against credit card fraud and the like via RCS, which makes the standard interesting for almost all industries, from banking to small mail order companies for niche articles. At the same time, the built-in business verification prevents the emergence of spam.
For commercial users, RCS offers a number of advantages over both SMS and Messenger apps. Not only can the sender be verified, but the message can also be tracked, such as when it was delivered, whether integrated links were clicked, and more. Customers can see who sent the message right away, because instead of the sender number they see the brand logo, corporate colors and name.
For recipients without an RCS-enabled smartphone, a sent message is only delivered as a regular SMS, i.e. without the multimedia content. The same applies to messages sent to Apple’s iMessage. The first gateway APIs for RCS include this fallback function as well, so that the sending of RCS messages is not “lost” if the recipient does not have a suitable smartphone.
Due to the way it works by now, RCS is mainly useful for personal customer contact. A2P messaging is still quite complicated to implement and doesn’t work too well. However, this is probably going to change quite soon. The other problem is pricing, as every network operator may charge their customers, depending on the content sent. It remains to be seen how this will look in detail.