The successful customer segmentation for your SMS campaign
What stage of the customer journey can customers be in when you send them a text message? The message “Hi Tim, we haven’t seen you in a while!” looks unprofessional if said Tim placed an order with you only yesterday. However, you can certainly attract people who have actually not been active in your store for a long time with “re-entry” discounts.
So, as an example, you could differentiate between interested parties, customers who are ready to buy, and contacts who are to be reactivated.
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