Two versions, one winner – The A/B test

Create two versions of an advertisement

In your A/B test, you should test a new ad against a control version, of which you already know how it will perform in the test from past experience. This will ensure that you have a solid starting point from which to compare the results. Also, this allows you to quickly identify any anomalies in the test. Anomalies can vary in severity and be completely unexpected, depending on your industry and target audience.
In our example, you would now change an advertisement whose values you already know. Let’s assume that in the known ad you are promoting a new collection with 10% discount. Create a new ad on this basis, in our example for a new towel collection. Change this ad so that the corresponding monetary value is displayed. Now there are two different versions of the ad that can be tested against each other, version A and version B.

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