What you need to consider before launching your first SMS survey
SMS or landing page
A landing page, on the other hand, allows you to visually customize your survey to match your branding. However, in order to participate, your recipients have to overcome the first hurdle and click on the link to the survey, which usually reduces the participation rate.
If you let your recipients respond to your SMS directly, the effort required to answer your questions is particularly low. In addition, people who do not have access to the Internet can take part in the survey as well. However, if your recipients do not use an unlimited phone plan that includes SMS, they may need to pay for their answers.
If you want to launch an SMS survey, you can choose between two options: Either you conduct the entire survey via SMS and allow customers to respond to the SMS directly, or you send a link to your landing page where you conduct the survey. Both options have their advantages and disadvantages. Therefore, which one suits you best depends entirely on your individual needs and priorities.
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